Completed projects, with measured numbers
Every page has two layers: what matters to the client first, the technical detail behind it. The numbers are measured, not estimated — and some of these pages are about work that did not turn out as planned.
Systems and interfaces
When the website is not a shop window but part of how the business runs.
- A website checked frame by frame — in progress. A veterinary practice's bilingual website: a custom theme with no plugins, and every page load measured frame by frame, in two browser engines; an old iPhone is a target device too.
- We started from templates and built without one — in progress. A research firm's bilingual one-page site: a custom theme with no page builder, two languages with no plugin, and legal pages that build through two gates.
- Subscription access and invoicing, automated — someone pays, and in that moment both the invoice and the access exist; at expiry the access ends on its own. Stripe, the Telegram Bot API and Hungarian e-invoicing in one chain.
- The clinic now edits its own website — 22 specialties, over a hundred priced services, twenty staff members. The heart of the work was not the looks but editability: a sheet-style admin for the daily content.
- The same site, on different foundations — a music magazine published since 1996 ran on an outdated system. The rebuild happened while the site kept working throughout.
- A showcase website for selling one property — no system was needed, just a precise, simple page. Eight days from the handover of materials to going live, and it has moved with the sale ever since.
Operations and visibility
What comes after handover — and what a site cannot be found without.
- The site took ten days, then the work began — a holiday rental at Lake Balaton. Most of the time since has gone not into building but into upkeep.
- I did not build this site — I inherited it — what it means to inherit someone else's work: a list built from eight faults, then regular maintenance. I have been its maintainer since the summer of 2023.
- The website first, the first ad three months later — website, business profile, then paid campaign, in that order. 6,478 visits at an average cost per click of 49 forints.
What I learned from
These pages are here because a portfolio in which everything succeeded says little about how someone works. All of them were paid for and closed — what was lost was not money but momentum.
- My first website — and what I do differently now — a family commission, an estate agency site. The design is the same as on day one; what sits underneath it I replaced step by step — with measurements showing the appearance never moved.
- What I ask for differently about content now — the structure and the design were finished, the copy never arrived. Three attempts across five months, and the change it made to my method.
- The finished site that never went live — finished, paid for, maintained for a year, and never published. Three years, two long pauses, finally a merger.
What you will not find on these pages
Client names in search: searching a client's brand brings up their site, not my case study — the names appear in exactly one place, excluded from indexing. Contact persons are never named. Neither are verbatim quotes from private correspondence: what appears here is either my own words or comes from a public source.
No estimated figures either. Where a number appears there is a measurement behind it, and on many of the pages the command that produced it is shown as well.